Support product launches by developing and executing social media strategies that drive awareness and engagement. Create launch-specific content, coordinate influencer collaborations, and ensure cohesive messaging across social, email, and paid media channels.

Manage influencer outreach and relationships, working with a range of talent from UGC creators to macro influencers. Oversee product seeding, track influencer-generated content, and secure organic brand mentions. Highlights include coverage from writers and creators like @madeleinefrankreeves & @ootd, as well as influencer features like @anastasiagerrans & @blakeevinn wearing CAMI.

Foster brand loyalty by engaging with followers across social platforms. Respond to DMs and comments, moderate discussions, and build meaningful connections to strengthen the brand’s digital presence. Utilize insights from community interactions to shape content strategy.

Plan and execute in-store activations and influencer events, including store launches, private shopping experiences, and stylist collaborations. Coordinate in-store visits with key influencers and groups to enhance brand visibility and drive foot traffic.

Produce a mix of behind-the-scenes, lifestyle, and promotional content, including self-shot videos, office content, and founder features. Capture and edit assets from model shoots for use across ads, social media, email, and digital marketing campaigns.

Develop and implement content strategies for Instagram and TikTok, optimizing based on performance insights. Oversee both organic and paid content, ensuring alignment with brand objectives while driving engagement, awareness, and conversion.