A creative, detail-oriented, and high-energy individual with a strong aptitude for business innovation and project management.
My CV
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CAMI NYC Social Media Coordinator
JANUARY 2024 - PRESENT
Elevates the company's online presence by curating captivating content across various platforms, from graphics to social media. Utilizes current social media trends to engage with audiences and foster interaction, playing a vital role in campaign success. Collaborates with influencers, overseeing the process from outreach to content posting, ensuring alignment with CAMI NYC's brand identity. Expands marketing efforts by creating and managing engaging TikTok and Instagram ads to drive engagement and sales. Designs compelling email campaigns using Illustrator and Klaviyo, further enhancing customer interaction and brand loyalty.
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Future Beauty Labs Marketing & Graphic Design Assistant
JULY 2023 - JANUARY 2024
Contributed to the enhancement of Future Beauty Labs' online presence by curating and crafting content across various platforms, from graphics to social media. Leveraged social media trends to captivate audiences and foster engagement. Played a role in campaign success through influencer list curation and outreach expansion. On the creative front, designed 75+ graphics tailored for social media and advertisements for Isle of Paradise, Byoma, Tanologist, and Tan Luxe.
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Engine Red Design Agency Founder
NOVEMBER 2023 - MAY 2023
I founded Engine Red Design Agency, the first digital marketing agency at Northeastern University, providing students with hands-on experience. By May 2023, our team of eight excelled, serving 12 clients. Along with providing clients with digital marketing work, we also hosted workshops and spoke at marketing events within the Northeastern community. Our approach, emphasizing consumer-centric strategies and a cohesive brand image, delivered impactful client results throughout my time with the agency.
Explore the innovative journey at enginereddesignagency.com
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Northeastern University Marketing Association (NUMA) VP of Communications
JANUARY 2020 - PRESENT
Management of the Communications Team (graphic design, social media/email, and website). Design and produce weekly emails to 2500+ students. Creation of new subscriber email automation.
Northeastern University Marketing Association Consulting- Director (2020)
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Wolverine World Wide Marketing Co-op
JANUARY 2022 - AUGUST 2022
Responsible for building and managing WWW Kids Amazon homepage including over 300 sponsored products. Created and managed 170+ content pages for kids product on Amazon. Use keywords to find/communicate with influencers, and follow through on campaigns for Merrell Hydro and Sperry Coastal Break shoes. Analysis and recommendation for social media and display advertisements.
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Camp IHC Marketing Intern
JUNE 2021 - AUGUST 2021
Created content (posts, reels, advertisements) for the Instagram @camp_ihc in addition to @thebestsummerjob and @campnocounselors. Reached +151% more accounts, +6.5% more followers (585 accounts), and over 1.6 million impressions after 7 weeks on Instagram. Analyzed engagement metrics weekly on social media and advertising platforms. Used Moz to navigate, organize, and update keywords for thebestsummerjob.com website pages.
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By Becca Owner
DECEMBER 2017 - JUNE 2021
Grew a thriving business on social media to sell products to customers. Established visibility with influencer relations and Instagram posts/advertisements. Built brand awareness, directly translating to conversions across target segments, gaining both new traffic and revenue.
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AgileSparks Marketing and Communications Associate
JANUARY 2021 - JUNE 2021
Planned, created, and posted content for LinkedIn and Facebook and advertisements on Google (search ads) and Facebook Ads. Used Wordpress to run the website backend (Agilesparks.com), create/edit classes, and redesign website pages. Communicated with partner companies to plan collaborative online events. Developed a company-wide calendar to organize all (150+) events.
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Gaya de Garnazelle Digital Marketing and Media Intern
NOVEMBER 2020 - JANUARY 2021
Created social media content for Instagram, LinkedIn, and the website. Conducted market research and created analysis reports of the jewelry industry.
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Send Thanks Now Content Marketing Associate
JULY 2020 - SEPTEMBER 2020
Developed and automated a daily gratitude newsletter. Designed and planned social media/emails and assessed analytics daily to improve content.
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Tarte Cosmetics Social Media Team Member/Intern
SEPTEMBER 2019 - JUNE 2020
Assisted in producing Tarte, Sugar Rush, and Awake skincare content for social media and websites. Authored a competitor analysis (featuring 150+ products) using Excel comparing trends in cosmetic packaging.